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Why should FMCG companies use sales CRM ?

  • March 2020

Do you consider customer as your king? If yes, this should be the first reason for why a mobile CRM is must for your business. Mobile CRM has given a new definition to the way sales people look at and manage the opportunities, leads and customers. Being able to access and interact with the team at anytime, anywhere has proven to enhance business opportunities and customer relationships at the same time. Here are the ways of how the technology would be helping you out:

Improving Sales

Implementing mobile CRM can increase your sales by three times. Yes, it is true. A study conducted by Innoppl Technologies has found that in companies with a mobile CRM platform, sales people 65% of the sales team that have successfully achieved their sales target, whereas only 22% have achieved their targets when it comes to businesses without CRM.

Streamlines Sales Cycle

Sales do include lots of tedious and time-consuming administrative tasks that need to be streamlined. Using sales CRM software enables the sales people to streamline such tasks and hence focus on activities that create revenue. A customized workforce management tool like mobile CRM is what you need to maximize productivity and drive results.

Access Important Information

With mobile CRM platform, you can access entire customer database, product database and everything relevant on the go. Gone are the days when you had to carry laptop everywhere you go. Now you can avail all the crucial information at your fingertips. You can even collect and stay acquainted to the updated information as and when it comes in. To be precise, with mobile CRM, you have all the past, current, important and even future schedules at your fingertips.

Highly Responsive

A study conducted by Software Advice has stated that faster response after lead conversion have higher qualification rate when compared to cold responses. 30% of your meetings can turn up into opportunities upon on faster response. On the other hand, only 12% of your leads will get converted to opportunities if the clients face a cold response. Upon using mobile CRM, the sales team get a competitive edge like responding to the customer queries, having instant access to customer database, get assistant update and even close the deal while on the go.

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